Step 1: Deep Customer Research
Thought Process: To build a value proposition that speaks directly to job seekers, I needed to uncover their specific pain points, motivations, and behaviors around CV creation and job applications. This required hands-on research to ensure the solution addresses real needs.
Actions
Key Insights
Job seekers struggle to tailor CVs to specific roles, often resulting in ATS rejections or ignored applications.
ATS systems filter out CVs due to incorrect formatting or missing role specific keywords.
Many spend $50–$200 on professional CV writers, but these CVs often require revisions for each job application.
Creating a CV takes hours, leading to procrastination and missed job opportunities.
Many mistakenly believe a CV alone secures a job, not understanding it’s a tool to land interviews.
Job seekers want affordable, practical guidance to build confidence and control over their CVs.
Job seekers struggle to tailor CVs to specific roles, often resulting in ATS rejections or ignored applications.
ATS systems filter out CVs due to incorrect formatting or missing role-specific keywords.
Many spend $50–$200 on professional CV writers, but these CVs often require revisions for each job application.
Creating a CV takes hours, leading to procrastination and missed job opportunities.
Many mistakenly believe a CV alone secures a job, not understanding it’s a tool to land interviews.
Job seekers want affordable, practical guidance to build confidence and control over their CVs.
Step 2: Define Key Differentiators
Thought Process: OneGoodCV must stand out against AI-integrated CV apps, paid writing services, and free tools like Canva or LinkedIn’s resume builder. What makes it uniquely valuable and practical?
Differentiators
Guided Video Lessons: A 15 minute course teaches users how to use the app and write CVs that secure interviews, including a “20 Tips Every CV Writer Should Know” guide with specific prompts, for example “Quantify your achievements with numbers”.
Teacher Like Approach: Lessons mimic a supportive coach, walking users through realistic CV writing steps using the app’s tools.
ATS Optimized Templates: One pre designed template, with more coming, ensuring CVs pass ATS filters while allowing customization for specific roles, for example marketing, tech, retail.
Real Time CV Builder: A web app interface lets users edit and preview CVs instantly with a clean, minimal design.
No AI Integration, Teach AI Prompting: Instead of embedding costly AI, the app’s video lessons teach users how to craft effective AI prompts, for example “List action verbs for leadership roles” to enhance CVs themselves, keeping OneGoodCV free.
Holistic Career Guidance: Beyond CVs, the app offers candid advice, such as “A CV gets you an interview, not a job, you must prove you’re the best candidate in the interview.”
One Click PDF Export: Download a professional, ATS friendly CV as a PDF with a single click.
Community Feedback Platform: Users can upload CVs to a dedicated community section for constructive peer feedback.
Daily Career Tips: Actionable CV and career advice posted daily on LinkedIn, Instagram, and Twitter, for example “Use ‘spearheaded’ instead of ‘did’ to show impact”.
Direct Creator Access: Users can contact me via email or social media DMs for personalized CV or career advice.
Completely Free: No subscription fees or hidden costs, unlike paid services or AI integrated apps.
Guided Video Lessons: A 15 minute course teaches users how to use the app and write CVs that secure interviews, including a “20 Tips Every CV Writer Should Know” guide with specific prompts, for example “Quantify your achievements with numbers”.
Teacher Like Approach: Lessons mimic a supportive coach, walking users through realistic CV writing steps using the app’s tools.
ATS Optimized Templates: One pre designed template, with more coming, ensuring CVs pass ATS filters while allowing customization for specific roles, for example marketing, tech, retail.
Real Time CV Builder: A web app interface lets users edit and preview CVs instantly with a clean, minimal design.
No AI Integration, Teach AI Prompting: Instead of embedding costly AI, the app’s video lessons teach users how to craft effective AI prompts, for example “List action verbs for leadership roles” to enhance CVs themselves, keeping OneGoodCV free.
Holistic Career Guidance: Beyond CVs, the app offers candid advice, such as “A CV gets you an interview, not a job, you must prove you’re the best candidate in the interview.”
One Click PDF Export: Download a professional, ATS friendly CV as a PDF with a single click.
Community Feedback Platform: Users can upload CVs to a dedicated community section for constructive peer feedback.
Daily Career Tips: Actionable CV and career advice posted daily on LinkedIn, Instagram, and Twitter, for example “Use ‘spearheaded’ instead of ‘did’ to show impact”.
Direct Creator Access: Users can contact me via email or social media DMs for personalized CV or career advice.
Completely Free: No subscription fees or hidden costs, unlike paid services or AI integrated apps.
Step 3: Translate to Core Benefits
Thought Process: Features don’t sell—outcomes do. What specific, measurable value does OneGoodCV deliver to job seekers?
Core Benefits
Save 50 to 200 dollars by learning to craft your own CVs, eliminating the need for paid writing services.
Reduce CV creation time from 5 to 10 hours to under 1 hour using guided lessons and the app’s builder.
Build CVs that pass ATS filters and are tailored to specific jobs, increasing interview opportunities.
Gain lifelong CV writing skills through the video course, “20 Tips” guide, and AI prompt techniques.
Apply to jobs faster with a professional PDF CV downloaded in one click.
Refine CVs with constructive feedback from the community platform.
Stay informed with daily CV and career tips via social media, boosting job search confidence.
Understand the job search reality: a CV lands interviews, but you must excel in interviews to secure the job.
Get personalized guidance through direct access to the creator for CV or career questions.
Save 50 to 200 dollars by learning to craft your own CVs, eliminating the need for paid writing services.
Reduce CV creation time from 5 to 10 hours to under 1 hour using guided lessons and the app’s builder.
Build CVs that pass ATS filters and are tailored to specific jobs, increasing interview opportunities.
Gain lifelong CV writing skills through the video course, “20 Tips” guide, and AI prompt techniques.
Apply to jobs faster with a professional PDF CV downloaded in one click.
Refine CVs with constructive feedback from the community platform.
Stay informed with daily CV and career tips via social media, boosting job search confidence.
Understand the job search reality: a CV lands interviews, but you must excel in interviews to secure the job.
Get personalized guidance through direct access to the creator for CV or career questions.
Step 4: Create Killer Use Cases
Thought Process: Concrete stories make benefits relatable and credible, showing how OneGoodCV solves real problems.
Sarah, switching to a tech career, struggled with CV formatting and job search myths. OneGoodCV’s “20 Tips” guide and video lessons showed her how to use prompts like “Highlight transferable skills for tech roles” and explained that a CV gets interviews, not jobs. She customized a template for a product analyst role, got community feedback, and downloaded a professional PDF. She landed an interview and now approaches interviews with confidence, knowing she must prove her fit.
Step 5: Craft the Value Proposition Statement
Thought Process: Create a single, clear sentence that instantly communicates OneGoodCV’s value to job seekers, focusing on their needs and outcomes.
For job seekers frustrated by ATS rejections and expensive CV services, OneGoodCV is the free web app that teaches you to craft interview winning, ATS optimized CVs in under an hour through guided video lessons, practical AI prompts, and community feedback, while providing honest career advice to help you shine in interviews.
Step 6: Plan Communication Channels
Thought Process: Where do job seekers spend time, and how can I deliver OneGoodCV’s message effectively to build trust and engagement?
Channel Strategy
Social Media: Share daily CV and career tips on LinkedIn, Instagram, and Twitter, for example “Use ‘achieved’ instead of ‘did’ for impact” to attract job seekers and build a following of 1,000+ users pre launch.
Content Marketing: Publish blog posts like “20 Tips Every CV Writer Should Know” and “Why Your CV Isn’t Getting You a Job” on the OneGoodCV website and Medium, driving traffic to the app.
Community Engagement: Promote the CV feedback community, encouraging users to share drafts and provide constructive reviews, fostering a supportive network.
Personalized Support: Offer direct access to me via social media DMs or email, answering user questions within 24 hours.
Partnerships: Pitch to job platforms like Indeed and university career centers to promote OneGoodCV as a free resource for job seekers.
Word of Mouth: Encourage beta testers and early users to share success stories, providing shareable social media graphics, for example “I built my CV with OneGoodCV and landed an interview!”.
Social Media: Share daily CV and career tips on LinkedIn, Instagram, and Twitter, for example “Use ‘achieved’ instead of ‘did’ for impact” to attract job seekers and build a following of 1,000+ users pre launch.
Content Marketing: Publish blog posts like “20 Tips Every CV Writer Should Know” and “Why Your CV Isn’t Getting You a Job” on the OneGoodCV website and Medium, driving traffic to the app.
Community Engagement: Promote the CV feedback community, encouraging users to share drafts and provide constructive reviews, fostering a supportive network.
Personalized Support: Offer direct access to me via social media DMs or email, answering user questions within 24 hours.
Partnerships: Pitch to job platforms like Indeed and university career centers to promote OneGoodCV as a free resource for job seekers.
Word of Mouth: Encourage beta testers and early users to share success stories, providing shareable social media graphics, for example “I built my CV with OneGoodCV and landed an interview!”.
Community Engagement: Promote the CV feedback community, encouraging users to share drafts and provide constructive reviews, fostering a supportive network.
Personalized Support: Offer direct access to me via social media DMs or email, answering user questions within 24 hours.
Partnerships: Pitch to job platforms like Indeed and university career centers to promote OneGoodCV as a free resource for job seekers.
Word-of-Mouth: Encourage beta testers and early users to share success stories, providing shareable social media graphics (e.g., “I built my CV with OneGoodCV and landed an interview!”).
Social Media: Share daily CV and career tips on LinkedIn, Instagram, and Twitter (e.g., “Use ‘achieved’ instead of ‘did’ for impact”) to attract job seekers and build a following of 1,000+ users pre-launch.
Content Marketing: Publish blog posts like “20 Tips Every CV Writer Should Know” and “Why Your CV Isn’t Getting You a Job” on the OneGoodCV website and Medium, driving traffic to the app.
Community Engagement: Promote the CV feedback community, encouraging users to share drafts and provide constructive reviews, fostering a supportive network.
Personalized Support: Offer direct access to me via social media DMs or email, answering user questions within 24 hours.
Partnerships: Pitch to job platforms like Indeed and university career centers to promote OneGoodCV as a free resource for job seekers.
Word-of-Mouth: Encourage beta testers and early users to share success stories, providing shareable social media graphics (e.g., “I built my CV with OneGoodCV and landed an interview!”).
Step 7: Partner with Marketing
Thought Process: As the sole creator, I handled marketing but treated it as a collaboration with my product vision to make benefits clear and emotionally compelling.
Actions
Step 8: Test and Optimize
Thought Process: The value proposition must be refined based on user feedback to ensure it remains clear, effective, and relevant.