Product Management

OneGoodCV Value Proposition

OneGoodCV Value Proposition

Step 1: Deep Customer Research

Thought Process: To build a value proposition that speaks directly to job seekers, I needed to uncover their specific pain points, motivations, and behaviors around CV creation and job applications. This required hands-on research to ensure the solution addresses real needs.

Actions

Interviewed 20 job seekers (e.g., recent graduates, career-switchers, and mid-level professionals in tech, marketing, sales, and retail) to understand their CV-writing struggles.
Asked targeted questions: “What’s your biggest challenge when writing a CV?”, “How do you feel when applying for jobs?”, and “What tools or services have you tried?”
Distributed a survey via LinkedIn, collecting 150 responses on CV challenges and job search frustrations.
Observed five job seekers creating CVs, noting specific issues like difficulty with formatting, keyword usage, and tailoring for roles.
Developed empathy maps detailing what job seekers think (“My CV doesn’t stand out”), feel (anxious, frustrated), say (“I don’t know what recruiters want”), and do (delay applications, pay for CV services, or use generic templates).

Key Insights

Job seekers struggle to tailor CVs to specific roles, often resulting in ATS rejections or ignored applications.

ATS systems filter out CVs due to incorrect formatting or missing role-specific keywords.

Many spend $50–$200 on professional CV writers, but these CVs often require revisions for each job application.

Creating a CV takes hours, leading to procrastination and missed job opportunities.

Many mistakenly believe a CV alone secures a job, not understanding it’s a tool to land interviews.

Job seekers want affordable, practical guidance to build confidence and control over their CVs.

Job seekers struggle to tailor CVs to specific roles, often resulting in ATS rejections or ignored applications.

ATS systems filter out CVs due to incorrect formatting or missing role-specific keywords.

Many spend $50–$200 on professional CV writers, but these CVs often require revisions for each job application.

Creating a CV takes hours, leading to procrastination and missed job opportunities.

Many mistakenly believe a CV alone secures a job, not understanding it’s a tool to land interviews.

Job seekers want affordable, practical guidance to build confidence and control over their CVs.

Step 2: Define Key Differentiators

Thought Process: OneGoodCV must stand out against AI-integrated CV apps, paid writing services, and free tools like Canva or LinkedIn’s resume builder. What makes it uniquely valuable and practical?

Differentiators

Guided Video Lessons: A 15-minute course teaches users how to use the app and write CVs that secure interviews, including a “20 Tips Every CV Writer Should Know” guide with specific prompts (e.g., “Quantify your achievements with numbers”).

Teacher-Like Approach: Lessons mimic a supportive coach, walking users through realistic CV-writing steps using the app’s tools.

ATS-Optimized Templates: One pre-designed template, with more coming, ensuring CVs pass ATS filters while allowing customization for specific roles (e.g., marketing, tech, retail).

Real-Time CV Builder: A web app interface lets users edit and preview CVs instantly with a clean, minimal design.

No AI Integration, Teach AI Prompting: Instead of embedding costly AI, the app’s video lessons teach users how to craft effective AI prompts (e.g., “List action verbs for leadership roles”) to enhance CVs themselves, keeping OneGoodCV free.

Holistic Career Guidance: Beyond CVs, the app offers candid advice, such as “A CV gets you an interview, not a job—you must prove you’re the best candidate in the interview.”

One-Click PDF Export: Download a professional, ATS-friendly CV as a PDF with a single click.

Community Feedback Platform: Users can upload CVs to a dedicated community section for constructive peer feedback.

Daily Career Tips: Actionable CV and career advice posted daily on LinkedIn, Instagram, and Twitter (e.g., “Use ‘spearheaded’ instead of ‘did’ to show impact”).

Direct Creator Access: Users can contact me via email or social media DMs for personalized CV or career advice.

Completely Free: No subscription fees or hidden costs, unlike paid services or AI-integrated apps.

Guided Video Lessons: A 15-minute course teaches users how to use the app and write CVs that secure interviews, including a “20 Tips Every CV Writer Should Know” guide with specific prompts (e.g., “Quantify your achievements with numbers”).

Teacher-Like Approach: Lessons mimic a supportive coach, walking users through realistic CV-writing steps using the app’s tools.

ATS-Optimized Templates: One pre-designed template, with more coming, ensuring CVs pass ATS filters while allowing customization for specific roles (e.g., marketing, tech, retail).

Real-Time CV Builder: A web app interface lets users edit and preview CVs instantly with a clean, minimal design.

No AI Integration, Teach AI Prompting: Instead of embedding costly AI, the app’s video lessons teach users how to craft effective AI prompts (e.g., “List action verbs for leadership roles”) to enhance CVs themselves, keeping OneGoodCV free.

Holistic Career Guidance: Beyond CVs, the app offers candid advice, such as “A CV gets you an interview, not a job—you must prove you’re the best candidate in the interview.”

One-Click PDF Export: Download a professional, ATS-friendly CV as a PDF with a single click.

Community Feedback Platform: Users can upload CVs to a dedicated community section for constructive peer feedback.

Daily Career Tips: Actionable CV and career advice posted daily on LinkedIn, Instagram, and Twitter (e.g., “Use ‘spearheaded’ instead of ‘did’ to show impact”).

Direct Creator Access: Users can contact me via email or social media DMs for personalized CV or career advice.

Completely Free: No subscription fees or hidden costs, unlike paid services or AI-integrated apps.

Step 3: Translate to Core Benefits

Thought Process: Features don’t sell—outcomes do. What specific, measurable value does OneGoodCV deliver to job seekers?

Core Benefits

Save $50–$200 by learning to craft your own CVs, eliminating the need for paid writing services.

Reduce CV creation time from 5–10 hours to under 1 hour using guided lessons and the app’s builder.

Build CVs that pass ATS filters and are tailored to specific jobs, increasing interview opportunities.

Gain lifelong CV-writing skills through the video course, “20 Tips” guide, and AI prompt techniques.

Apply to jobs faster with a professional PDF CV downloaded in one click.

Refine CVs with constructive feedback from the community platform.

Stay informed with daily CV and career tips via social media, boosting job search confidence.

Understand the job search reality: a CV lands interviews, but you must excel in interviews to secure the job.

Get personalized guidance through direct access to the creator for CV or career questions.

Save $50–$200 by learning to craft your own CVs, eliminating the need for paid writing services.

Reduce CV creation time from 5–10 hours to under 1 hour using guided lessons and the app’s builder.

Build CVs that pass ATS filters and are tailored to specific jobs, increasing interview opportunities.

Gain lifelong CV-writing skills through the video course, “20 Tips” guide, and AI prompt techniques.

Apply to jobs faster with a professional PDF CV downloaded in one click.

Refine CVs with constructive feedback from the community platform.

Stay informed with daily CV and career tips via social media, boosting job search confidence.

Understand the job search reality: a CV lands interviews, but you must excel in interviews to secure the job.

Get personalized guidance through direct access to the creator for CV or career questions.

Step 4: Create Killer Use Cases

Thought Process: Concrete stories make benefits relatable and credible, showing how OneGoodCV solves real problems.

Sarah, switching to a tech career, struggled with CV formatting and job search myths. OneGoodCV’s “20 Tips” guide and video lessons showed her how to use prompts like “Highlight transferable skills for tech roles” and explained that a CV gets interviews, not jobs. She customized a template for a product analyst role, got community feedback, and downloaded a professional PDF. She landed an interview and now approaches interviews with confidence, knowing she must prove her fit.

Step 5: Craft the Value Proposition Statement

Thought Process: Create a single, clear sentence that instantly communicates OneGoodCV’s value to job seekers, focusing on their needs and outcomes.

For job seekers frustrated by ATS rejections and expensive CV services, OneGoodCV is the free web app that teaches you to craft interview-winning, ATS-optimized CVs in under an hour through guided video lessons, practical AI prompts, and community feedback, while providing honest career advice to help you shine in interviews.

Step 6: Plan Communication Channels

Thought Process: Where do job seekers spend time, and how can I deliver OneGoodCV’s message effectively to build trust and engagement?

Channel Strategy

Social Media: Share daily CV and career tips on LinkedIn, Instagram, and Twitter (e.g., “Use ‘achieved’ instead of ‘did’ for impact”) to attract job seekers and build a following of 1,000+ users pre-launch.

Content Marketing: Publish blog posts like “20 Tips Every CV Writer Should Know” and “Why Your CV Isn’t Getting You a Job” on the OneGoodCV website and Medium, driving traffic to the app.

Community Engagement: Promote the CV feedback community, encouraging users to share drafts and provide constructive reviews, fostering a supportive network.

Personalized Support: Offer direct access to me via social media DMs or email, answering user questions within 24 hours.

Partnerships: Pitch to job platforms like Indeed and university career centers to promote OneGoodCV as a free resource for job seekers.

Word-of-Mouth: Encourage beta testers and early users to share success stories, providing shareable social media graphics (e.g., “I built my CV with OneGoodCV and landed an interview!”).

Social Media: Share daily CV and career tips on LinkedIn, Instagram, and Twitter (e.g., “Use ‘achieved’ instead of ‘did’ for impact”) to attract job seekers and build a following of 1,000+ users pre-launch.

Content Marketing: Publish blog posts like “20 Tips Every CV Writer Should Know” and “Why Your CV Isn’t Getting You a Job” on the OneGoodCV website and Medium, driving traffic to the app.

Community Engagement: Promote the CV feedback community, encouraging users to share drafts and provide constructive reviews, fostering a supportive network.

Personalized Support: Offer direct access to me via social media DMs or email, answering user questions within 24 hours.

Partnerships: Pitch to job platforms like Indeed and university career centers to promote OneGoodCV as a free resource for job seekers.

Word-of-Mouth: Encourage beta testers and early users to share success stories, providing shareable social media graphics (e.g., “I built my CV with OneGoodCV and landed an interview!”).

Step 7: Partner with Marketing

Thought Process: As the sole creator, I handled marketing but treated it as a collaboration with my product vision to make benefits clear and emotionally compelling.

Actions

Produced a 60-second promo video showing a job seeker’s journey from CV frustration to landing an interview, emphasizing the app’s simplicity and career advice.
Designed social media carousels highlighting time savings, free access, and truths like “Your CV gets you in the door—you win the job in the interview.”
Built a landing page with clear CTAs: “Start Your Free CV Now” and “Learn to Land Interviews.”
Created case studies from beta testers, showcasing real users who landed interviews.
Posted daily CV and career tips on LinkedIn, Instagram, and Twitter, growing engagement with 50+ likes per post during beta.

Step 8: Test and Optimize

Thought Process: The value proposition must be refined based on user feedback to ensure it remains clear, effective, and relevant.

Testing Approach

A/B test landing page headlines (e.g., “Build a Free CV in Minutes” vs. “Craft a CV That Lands Interviews”) to maximize sign-ups.
Analyze which benefits (e.g., time savings, career advice, community feedback) drive the most app registrations using Google Analytics.
Survey users after completing the video course to identify confusing steps or missing features, targeting 100 responses post-launch.
Monitor social media engagement to identify the most popular CV and career tips (e.g., posts with 100+ likes or shares).
Hold quarterly feedback sessions with 10–15 early adopters to refine messaging and prioritize features like industry-specific templates or interview prep guides.
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